Sip & Stitch (We’re still settling on a name)

Introducing Sip & Stitch

Introducing Sip & Stitch

Bringing Social Needlepoint Instruction to a Growing, Underserved Market

We're building the first national needlepoint instruction company combining social events, experiential learning, and proprietary technology. Think of it as the proven Sip & Script model for needlepoint—with superior economics and a technological moat that creates an insurmountable competitive advantage.

Understanding the Experiential Craft Segment

The experiential craft industry centers on hands-on learning in social settings. Instead of crafting alone at home, participants gather at local venues—restaurants, breweries, wineries—where they receive all necessary materials and expert instruction to create something tangible they can take home.

What makes it "experiential":

Social environment with friends, coworkers, or new connections

Complete kits provided—no prior experience or supply shopping required

Expert guidance removes intimidation factor for beginners

Immediate gratification—finished project in one session

Combines entertainment, learning, and creativity

Market proof: The paint-and-sip category pioneered this model, growing to 230+ Painting with a Twist locations. Sip & Script adapted it for calligraphy with 100+ instructors nationwide. We're bringing the same proven approach to needlepoint—a craft with superior economics and stronger repeat business potential.

The Proven Model: Sip & Script

Sip & Script validated everything we're planning to do. Their journey from 2015 to today:

Started with a single calligraphy class that sold out immediately

Grew to $2M+ operation with 100+ instructors nationwide

Nearly 50-state coverage with consistent sellout classes

Regular local TV features and 147,000+ organic TikTok posts

Their model is simple:

Independent instructor/hosts teach at restaurants, wineries, and breweries

Free venues where participants buy food and drinks

Students pay $65-90 for complete kit + 90 minutes of instruction

Company provides materials, manages centralized booking, pays instructor revenue share

We're taking this validated approach and applying it to needlepoint—a craft with even stronger fundamentals.

The Market Opportunity

The needlepoint industry is experiencing remarkable growth:

Growth Metrics:

Search interest up 225% over five years (26.57% CAGR)

Market revenue growing 6-10% annually

This gap signals massive untapped demand

The Opportunity:

People curious about needlepoint but intimidated by traditional needle shops

Seeking social, guided learning experiences

Currently zero national competition in social needlepoint instruction

Our Unfair Advantage: Print-on-Demand Technology

We're the first and only company in needlepoint with true print-on-demand canvas capability.

What We Can Do:

Print premium needlepoint canvases in 1-7 days

Any quantity from 1 to 1,000+ units

Zero inventory risk

What Competitors Face:

6 weeks to 4 months production time

10-20 canvas minimums per design

Overseas hand-painted production (Haiti, Philippines, Vietnam, China)

Massive capital tied up in pre-made inventory

Why This Matters:

Every competitor, from $4.4M Penny Linn Designs to established brands like Lycette, physically cannot coordinate weekly events across multiple cities. They can't get canvases to instructors in time.

We can print exactly what each instructor needs, when they need it, in whatever city they're teaching.

This isn't just a feature—it's the fundamental enabler of our entire business model.

Multiple Revenue Streams

1. Pop-Up Instruction Classes (Primary Revenue)

Distributed instructor network hosting events nationwide

$90 per participant for premium kit + instruction

Low overhead, high margins (49% contribution margin)

Beginner and advanced classes for repeat customers

2. On-Demand E-Commerce

List unlimited designs with zero inventory risk

Print when customers order, ship within days

Capture ongoing supply revenue from class participants

Test new designs for under $20 vs. competitors' $200-600 minimum

Offer custom, personalized canvases competitors can't match

3. Brick-and-Mortar Franchises (Future)

Proven path: Painting with a Twist operates 230+ locations

$488K average revenue per location

38% multi-unit ownership rates

Use intelligence from instructor network to de-risk expansion

The Roadmap

Phase 1: Distributed Instructor Model

Recruit needlepoint enthusiasts to host events in their cities

Low overhead, rapid national presence

Gather data on designs, markets, and customer preferences

Phase 2: E-Commerce Division

Launch simultaneously with instruction classes

Capture supply revenue from passionate stitchers

Build brand recognition and customer loyalty

Phase 3: Franchise Expansion

Open brick-and-mortar locations in validated markets

Leverage operational systems and market intelligence

Scale to regional and national presence

Why Now: The Window Is Closing

We Have:

✓ Growing market (26.57% search interest CAGR)

✓ Proven model (Sip & Script validation)

✓ Proprietary technology (5 years development)

✓ Zero direct competition

✓ First-mover advantage

The Reality:

Once we establish national presence with 100+ instructors and thousands of customers, the advantages become insurmountable. Competitors would need:

2-3 years to develop comparable print-on-demand technology

$500K-1M investment

By then, we're years ahead in market penetration and operational expertise

The Bottom Line

We're not creating a new market—we're capturing explosive demand in an underserved, rapidly growing industry where we have a 5-year technological head start and zero direct competition.

This is the right business model, at the right time, with the right competitive advantages to build something exceptional.